#Numeri verdi mediaset premium tv

9/2008 need to become more effective, in the context of an overarching reform of the applicable regulatory framework, with a view to further igniting competition dynamics in the sector concerned. Therefore, the agreement was deemed restrictive by object and very serious, in line with national and European case law.ДЇinally, the ICA shared the view expressed by the national TLC Regulator that вЂњthe Guidelines foreseen by Decree no.

#Numeri verdi mediaset premium tv

9/2008, affected the allocation of strategic resources in the pay TV and advertising markets. The anticompetitive agreement, inasmuch as it altered the outcome of the tender thwarting the procedures set by Decree no. As a result of the agreement, both the incumbents were awarded television rights and new market entry was foreclosed both as a result of the tender (since Eurosport could otherwise compete for the award of lot D) and in the future (as bid-rigging negatively affects the credibility of future calls for tenders and, therefore, potential new market entry, thus discouraging competition on the merits). This agreement led to the apportionment of the relevant market between the two incumbents, thus frustrating the objectives pursued by the legislator through the provision of a competitive procedure. While Lega Calcio applied to the ICA for an authorisation to sub-license the D lot (as imposed by the applicable regulatory framework), such authorisation could not trigger any legitimate expectation as to the lawfulness of the anticompetitive conduct of the parties, which had never been disclosed to the ICA. Sky, while also joining the market sharing agreement, was initially strongly opposed to the other partiesвЂ™ initiativesвЂ“ and kept a cooperative attitude vis-Г -vis the competition agency, throughout the latterвЂ™s investigation. The ICA investigation was launched on May 13th 2015.ДЄccording to the ICAвЂ™s findings, Lega Calcio - advised and supported by Infront вЂ“ instead of awarding to Sky the broadcasting rights in line with the submitted bids, engaged in a negotiation with the bidders, aimed at altering the outcome of the tender.ДЄs RTI/Mediaset Premium would not be awarded any lots on the basis of their bids, they were ready to join the collusive agreement since the very first moment. The parties agreed to alter the outcome of the tenders for the A, B and D lots, following the presentation of their bids on June 5th. The ICA found that the parties infringed Article 101 TFEU, as in June 2014 they entered into a bid-rigging agreement concerning the award of the Serie A broadcasting rights for the following three years (2015-2018). The Italian Competition Authority imposed fines totalling 66 million Euros on Sky and RTI/Mediaset Premium, the main television operators in the pay-tv market, and on the Italian Football League (Lega Calcio) and its advisorInfront.